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Case Studies

Photography by Ward believes good photographs help to sell; and our clients believe so too. Here's what one, The Roof Box had to say...

"WE'VE LEARNED THAT SALES RISE CONSIDERABLY IF CUSTOMERS CAN SEE EXACTLY WHAT THEY'RE BUYING. POOR QUALITY IMAGES ... REDUCE A WEB SITE'S SUCCESS"

Photography by Ward's clients extend across a wide range of business types and commercial image requirements; below are a few examples of the types of projects undertaken.


How Photography by Ward has worked with clients


The wholesale business

The web is an increasingly important part of marketing and sales for many companies. The Roof Box Company is a successful North West wholesale business supplying car accessory products to retailers throughout the UK. It uses its web-site to sell its products and despite the fact that many of the manufacturers do provide images of their products they still want commissioned product photography to ensure the customer has the best photographic information upon which to make their choice. Photography by Ward has undertaken volume product photography for the last 5 years, the work is carried out on the client's site and both quality and quantity is important.

catalogue photography: The Roof Box Company                       catalogue photography: The Roof Box Company


The individual artist-makers

In contrast to a wholesale type of business, other clients are highly individual art and craft businesses, who need to represent their unique work to potential customers and to galleries and judges in the art world. Here web sites can be important but it is also key that the work can look good in glossy magazines and in promotional cards and posters. Photography by Ward's challenge is to help them show the originality of their work and the nature of the work often presents a high degree of technical challenge. Often this work is done in the studio in a creative partnership between photographer and maker. One example of this is the work of Joan Bideau, a successful artist-maker for over thirty years who makes ceramic figurative pieces. The moody photos were created in the studio and the whole process made for a written feature in the Craftsman's "Craft and Design" magazine. Click here to see a pdf of that feature (opens in a new window 676kb file).

Jude Stoll is a glass-maker and has been selected to take part in the prestigious International Festival of Glass Exhibition's British Glass Biennale. Glass is notoriously difficult to photograph and yet when photographed well, the results are stunning. To see some of Jude's work including some of Photography by Ward's images click on this link to open her web site in a new page.

art & craft photography: Joan Bideauart & craft photography: Jude Stoll


The retailer hundreds of miles away

Distance is no object to getting the best images to promote your business. Brighton men's accessory retailer Denisonboston asked Photography by Ward to produce some creative shots which would match their distinctive product style to be used for entry to a prestigious competition. By using couriers to bridge the gap between north and south they were able to take advantage of Photography by Ward's creative expertise. "By working with Photography by Ward at this professional level, we achieved images that were exactly what we were looking for and even beyond our expectations."

Click here on our go to jewellery Photography by Ward link to visit our specialist jewellery Photography by Ward website and see this case study in full detail.

jewellery photography: Denisonboston            jewellery photography: Denisonboston


The characterful producer

We discussed the brief carefully with the client and discovered that a creative approach to their food photography was desired.

The business as a well-established specialist cheese maker wanted the images to capture the real mood and tradition of hands-on production. Hygiene is important in the process but the premises were old and full of character, a vision of cheese making from centuries past. Working closely with the owner, the images needed to capture the real essence and charm of the place, something which translates into the product itself. Even cows and goats were invited into the proceedings, (with location photography you can never quite predict what will arise!) and the results were just what the owner wanted.

food & drink photography: Thornby Moor Dairy        food & drink photography: Thornby Moor Dairy


The food solution

The CREA Food Technology Centre at Redhills near Penrith represents a £1.5 million investment in the Cumbrian food and drink sector.  Immediately after the official opening by HM The Queen, the team needed to create a strong marketing brochure to promote the professional kitchens and other facilities at the Centre. We were approached for a cost estimate and for ideas for communicating the potential of the Centre through images.

“Dayve’s solution combined a focus on food with an impression of energy and activity,” says Centre Manager, Dave Prentice.  “He invested time in planning the shoot so that we could be as efficient as possible and the resulting shots were ideal for our brochure and branding.  Some of the specialist food media have also used the pictures in recent months, all adding to the effective promotion of the Food Technology Centre to target businesses and potential users.”

The project manager on the brochure was Sally Seed of Stoneleigh Communications and the designers and printers were Steve and Gemma at Cypher Digital in Milnthorpe.  “All those involved in the project worked together to create a strong concept for the words, pictures and overall style,” said Sally, “and Photography by Ward were a great partner, turning those ideas into brilliant pictures.”

Some of Dayve’s images are featured in the branding banner for the Food Technology Centre at www.cumbriafoodtechnology.co.uk.

Photography by Ward: Cumbria Rual Enterprise Agency's Food Technology Centre, Penrith



Sunrise

Sunrise System produce a range of lighting systems to relieve the symptoms of Seasonal Affective Disorder (SAD). Photography by Ward were asked to photograph their products with a morning feel about them. We realised we needed a larger space, so set up our studio in the local community centre and began making it look like a bedroom!

Product phototography: LED alarm clock by: Sunrise System Product phototography: LED alarm clock by: Sunrise System


Furness Fish

Furness Fish Poultry & Game Supplies were interested in updating their website and supplying better images for the next Booth catalogue. We were asked to supply the photography on site and produce something that whet the appetite and would be worthy of display on within Booths supermarket. After drawing up some ideas, I gave a props list to Furness Fish by way of a challenge! They not only supplied the props, but dug out a whole host of other things we could used the the photographs. The 'studio' was set up on their premises and we gradually produced some mouth watering shots.

Food photography: Furness Fish Food photography: Furness Fish


If you think your business would benefit from the boost of high quality professional images then contact us to discuss your specific needs.


phone number: photography by ward
All images copyright Photography by Ward

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